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Qualitative content material evaluation is used on this part to focus on figuring out “core consistencies and meanings” out of a quantity of qualitative materials by way of “qualitative data reduction and sense-making” . The idea of “qualitative,” somewhat than quantitative, makes clear that the evaluation strikes past systematic information coding in figuring out tendencies, and also allows us to interpret the material with theoretical preconceptions . Overall, cell phones appeared in the editorials earlier than the businesses started to promote and continued after cellular firms stopped advertising in these magazines. We interpret this as an inclination on the editors’ aspect to view this system as a half of style. In this sense, style is visibly spreading from clothes to other shopper objects.
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Lewis joined Hearst Magazines Digital Media in 2014 as vice chairman, content operations and editorial director. Under her management, monthly distinctive guests across the Hearst Magazines Digital Media portfolio more than tripled. Lewis also oversaw content material and strategy for the portfolio’s social media—which grew to an audience of 220 million—and … Read the rest