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In 1997, just a few years after she moved from her native New Orleans to Atlanta, Renee Knorr was given the opportunity of a lifetime. She was chosen as a mannequin for Ebony Fashion Fair, the annual touring fashion present run for greater than 50 years by Eunice Johnson, the co-founder of Johnson Publishing Company. “I felt Fashion Fair may do this beautifully in sixteen shades and later, as we look at other merchandise, look at where we have to lengthen,” he stated. “It became this new surroundings the place if you didn’t come to market with various shades, you have been capturing your self within the foot,” mentioned Sarah Jindal, senior magnificence analyst at market analysis agency Mintel. Avon has a tempting cream-to-powder make-up in deep tones and it’s only about $12. Fashion Fair has retired its signature pink packaging and changed it with metallic bronze.
That summer, a group of magnificence bloggers and journalists were invited to Fashion Fair’s Chicago headquarters for an unveiling of latest merchandise and packaging. They were greeted by the brand’s recently put in president, Amy Hilliard, in addition to Rogers. Dantzler was there, too, providing makeovers for the visitors. Theoretically, these should be advantageous occasions for Fashion Fair. A latest survey of teenagers by the funding agency Piper Jaffray & Co. discovered they favor small, impartial cosmetics strains over large mega-brands. In 1996, Weinstock’s mother or father firm, Broadway Department Stores, merged with its competitor, Federated Department Stores.
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